CAMPAIGN OBJECTIVES

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• Ensure that traditionally marginalized communities see their culture, language and strengths reflected, the positive impact of their civic engagement recognized, and their voting concerns and barriers addressed.

• Provide an accessible book with graphic information, in multiple languages, that clearly links parent’s concerns to decisions made at the local and state levels; offers concrete examples of parents and communities who have made change through civic engagement and informed voting; and details what to expect on election days.

• Explore complicated concepts of democracy and what it means to count in America, within a diverse counting book, in multiple languages, that can be read aloud to young children.

• Offer professional development that empowers teachers, childcare, health, parent leaders, and the many other community providers that parents already know and respect to serve as “trusted advisors” who can comfortably share non-partisan voting and civic engagement information.

• Integrate the Parents Grow Democracy Campaign into family engagement programs that serve traditionally marginalized communities in order to reach parents with voting and civic engagement information “where they are.” (ie. Within the community spaces that already support their family, addressing parenting concerns they’ve already identified) with a variety of pedagogically informed books and programs they can share at home with children of any age.

• Partner with national and state leaders, community-based organizations, schools, community colleges, libraries, health systems, professional organizations, businesses, unions and existing voting and civic engagement coalitions - to build state, county or city-wide Parents Grow Democracy Campaigns.

• Increase parents’ civic participation, and access to informed voting in local, federal and national elections within traditionally marginalized communities.